Six interactive assessments that turn cold social traffic into warm, segmented patients — each wired to a 7-email nurture funnel grounded in 448 of Dr Gemma Lewis’s real patient replies.
The whole machine: acquire with a scorecard, nurture with a funnel, convert to a consult, expand by cross-referral.
TikTok / Reels / ads → a “readiness” quiz. Instant score, email captured, lead auto-segmented by need.
A tailored sequence in Gemma’s real voice fires by score band — result, education, patient story, offer.
Warm lead books the core consult (£245 menopause, free tasters, etc.) — the heart of the ladder.
Each pathway routes to the others — menopause→skin→bloods→pelvic — lifting lifetime value.
Click any scorecard to read the full assessment and its grounded funnel.
From generic v1 scorecards to evidence-based funnels in Gemma’s authentic voice.
Why it’s built this way (from your own saved clips).
Free scorecard → low-cost product → consult → course → champion. The scorecard is the missing bottom rung.
“Am I ready to…?” with an instant score — not a survey about us. People click to learn about themselves.
Every funnel drops in “a patient just like you who got a remarkable result” — de-identified, from real cases.
One filming session → 30 shorts → carousels → every piece points to a scorecard.
Run treatments as cohorts/waitlists (you already have a menopause waiting list).
Dr Gemma Lewis is the asset — the suite makes her authority visible and productised.